Through an older mentor of mine, I was given the opportunity to completely rebrand “Insurance Planning and Design” into Prestige Planning. The rebranding process took about 3 weeks of design and feedback working closely with my clients Mark Clark and Jeremy Keller to finally perfect what they were looking for. They wanted a logo that stood out; something that spoke to them like a Nike logo, a symbol they were proud to stand behind. After presenting them with a few options, they landed on the sharp double “P’s” that when looked spacially, formed an illusory “F” which represented forward-thinking.
Once the brand style guide had been completed, we moved on to the next phase which was redesigning their website: https://www.prestigeplanningrm.com/. This project took on about another month working alongside developers and a copywriter. Below are some of the branding explorations that revived Prestige Planning’s previously outdated look. About a month after completion, Mark and Jeremy sent me some of their marketing swag which included a branded mug and an Adidas polo shirt along with a heartfelt thank-you note. In the end, this was an extremely satisfying project because it allowed me to utilize my strengths to help others.
